e.l.f sheer matte liquid lipstick

e.l.f (which stands for Eyes, Lips, Face) is a drugstore make up brand that is 100% vegan and cruelty free. I discovered this brand a year or so ago and it is probably now my main go-to brand: Their foundations do exactly what you need, and they have some really lovely shades of lipstick and eye-shadow that are fun and wearable. Now I am no where NEAR a ‘make up guru’ – I can do the absolute bare basics and even then it is not perfect – but I have slowly been trying to learn. I know that make-up can be a form of self-expression and creativity, and I defy anyone to not feel like a total bad-ass in red lipstick!

Now I bought this lipstick actually about a year ago and I have literally worn it everyday since I got it. I got the colour ‘praline petal’ which is a very soft rose gold tinted colour, and I absolutely love it. I feel it suits my (very) pale skin tones well without being too bold or ‘in your face’, since I do wear it every day for work. I also prefer a matte lipstick as sometimes I find the glossy lipsticks are too much for me and make me look far more ‘done up’ than I actually am. I also find they do not last as long because they stick to literally everything – and with my hair as wild as it is I need as little hassle as possible on my walk to work.

I am also very impressed at the staying power of this lipstick. I put it on just before I leave the house and when I come home in the evening it is STILL there. And that is even with me drinking about 4 cups a tea, 2 bottles of water and eating my whole lunch. I do not need to top up the lipstick at all. I would even go so far as to say that it is more like a lip tint than a lipstick as I have never seen this sort of staying power in a lipstick before.

the curls were a little wild on this day too…

The size is your standard size of a lipgloss, but as it has lasted me well over a year you clearly don’t need much to make the colour work. Also for £6 it is easily the best purchase I have ever made. I usually buy e.l.f products from Superdrug stores, however their brand website has a bigger range of products and also tend to do a lot of deals across their different make up lines. Personally I am always very impressed by e.l.f make up and they are easily my favourite make up brand out there. If you have been tempted to try their stuff before, I would highly recommend it.

Overall: 20/10. Best purchase I have ever made. I also think the tube will last me another 10 years at this rate!

T xxx

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